More than 400 invited guests from around the world made the gala into an outstanding international event. 

Where the accent was on perfectly styled hair, the most beautiful women in Germany simply had to be there. This included, of course, Eva Padberg and Franziska Knuppe – currently the most successful supermodel export from Germany.

They also gave the gala a touch of glamour.

Eva Padberg revealed her beauty secret of the evening to the waiting glamour press: She had valiantly spent two and a half hours at the hairdresser.

The result made it all worthwhile, however: an extravagant diva look that proved equal to the Taft models of the 1980s. 

International beauty was represented by top models Emina Cunmulay and Bojana Panic – the Gliss model with the flowing mane.

Celebrity guests, such as the editor-in-chief of Bunte magazine and Martin Krug, the ex of Veronica Ferres, were impressed by the real stars of the evening: The Looks of the coming season – presented in a perfectly staged hair show.

The presentation of the hair collections was divided into the Looks For You – shown by Schwarzkopf hair expert Armin Morbach – and the Essential Looks as extraordinary inspiration for hairdressers. 

There were wearable Looks for ’09, intended directly for Schwarzkopf home users, as well as the creative trend collections for hairdressers, developed and presented by Simon Ellis (to find out more, read the interview in the Trends section). 

As in the major fashion shows in Paris and Milan, each of the models presented four trend stylings on the catwalk. 

There was one important difference: Fashion was incidental. The main focus was beautiful hair.

Before the hair show carried the audience away into the world of trend looks with a spectacular performance, the hosts of the evening welcomed their guests personally: Hans Van Bylen, a member of Henkel‘s Management Board, Tina Müller, Corporate Senior Vice President for the worldwide Hair Cosmetics, Skin Care and Oral Care businesses, and Norbert Koll, Corporate Senior Vice President Schwarzkopf Professional, rejoiced over such an enthusiastic and international response.

Hans Van Bylen explained how 111 years of passion for hair was linked with the successful business history of the brand. Particularly impressive is the fact that Schwarzkopf, with sales of 1.6 billion euros in 2007, is not only the largest brand under the Henkel umbrella, but also one of the fastest-growing brands in Europe. Another top ranking goes to Taft as the number one styling brand in Europe. 

The audience was impressed by the gala as well as Schwarzkopf’s innovative power – despite or because of its 111 years of existence.

Many guests celebrated with their hosts until the early morning hours and made the gala into what it truly was: an unforgettable night for body and soul!

THE „LOOKS FOR YOU-GALA-SHOW“

Top model Eva Padberg was the face of the Looks For You at the anniversary gala in celebration of 111 years of Schwarzkopf. Schwarzkopf hair expert Armin Morbach’s Looks were presented by models on the catwalk.

The invited guests were impressed by the variety and wearability of the Looks.

THE „ESSENTIAL LOOKS-GALA-SHOW“

The Essential Looks of the last few seasons certainly distinguished themselves through their creativity and expressiveness, but the presentation on the catwalk made a lasting impression on the audience at the gala.

Lots of volume, angular cuts, and neon-colored extensions characterize the exciting spring/summer 09 salon collection.