Each season, a handpicked team of session hairdressers immerse themselves in the fashion weeks of London, Paris, Milan and New York and emerge inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the coming season.
The "111 Collection Part 1" celebrates the 111 years since Hans Schwarzkopf led a drugstore in Berlin in 1898. For shooting the new collection, the team came back to the spiritual home of Berlin not far from this site where the Schwarzkopf history began. Discover the "111 Collection" which is presented in four fashion moods:




