On the evening of October 27, 2009, Schwarzkopf presented its book “We Love Hair” during an exclusive evening event at the NRW-Forum cultural center in Düsseldorf and opened the exhibition of the same name in the center’s galleries. More than 150 guests from media, business and society circles had been invited to celebrate this 111th anniversary and be the first to dip into Schwarzkopf’s book on hair.

On the occasion of its 111th anniversary, Schwarzkopf showcases hair in a totally new and intriguing way. In a book titled “We love Hair”, published exclusively for the anniversary, internationally renowned star photographers like Karl Lagerfeld and Russell James present fascinating picture galleries celebrating hair as a true style icon. The book also features sophisticated original stories and anecdotes dealing with hair in an informative and entertaining way – visionary, glamorous, innovative and of a high journalistic standard throughout. The coffee-table book “We Love Hair” will be available online from November 2009.

ESSENTIAL LOOKS 111 Edition: Part 2 presents four inspirational new hair trend directions: Eighties Luxe, 40s Romance, Out of Shape and The Dark Amazons. Steve Hogan, Creative Director for Schwarzkopf Professional Essential Looks says: “I’m really excited about the 111 Edition: Part 2 because it’s populated by wearable and beautiful shapes and tones that have great commercial application and represent the ’tomorrow’ of the fashion world [...]."

More than 400 international guests from media, industry and society accepted Henkel’s invitation to the large anniversary gala at the Wappenhalle in Munich and celebrated the 111th birthday of Schwarzkopf until the early hours of the morning. Top models such as Eva Padberg, Franziska Knuppe and Bojana Panic were among the glamorous guests that walked the red carpet.

In 2009, it is 111 years ago, that the chemist Hans Schwarzkopf ran his small drugstore in the heart of Berlin. Today Schwarzkopf has become one of the strongest brands of parent-company Henkel. Numerous internationally renowned brands and product innovations have the famous black head on the packaging - the recognized symbol of quality.

Hans Van Bylen is a member of the Management Board of Henkel. In an interview he states, that confidence in innovation and quality are essentially linked to a successful brand such as Schwarzkopf. With passion and ambition, he wants to promote the internationalization of Schwarzkopf.

Hans Van Bylen, born in Belgium, is the head of the company‘s Cosmetics/Toiletries sector and is a member of Henkel's Management Board. Among his responsibilities is Henkel's global Cosmetics business with sales of 2.8 billion euros.

Tina Müller, Corporate Senior Vice President for the worldwide Hair Cosmetics, Skin Care and Oral Care businesses, talks about the emblematic numerical sequence 111. In addition, she explains how important affordable luxury is in times of recession.

The graduate in Business Administration knows the international cosmetics business as her pocket. As Corporate Senior Vice President, she is responsible for the global Hair Cosmetics, Skin Care and Oral Care businesses.

This is the third time in a row that Armin Morbach has created “Looks For You” in collaboration with Schwarzkopf, the Looks of 2009. Armin Morbach’s high aspirations involve taking the latest inspirations from the world of beauty and fashion. And that’s how the new Schwarzkopf looks have turned out: trend-conscious, cool, individual and wearable.

Armin Morbach, internationally recognized hair and make-up artist, is an ambassador for Schwarzkopf. He is responsible for the development and realization of the Schwarzkopf hairstyle trends, “Looks For You.” His motto says it all: “louder, better, bigger!“

The product innovations of this year include, among others, Gliss Asia Straight. When used systematically, the new series keeps even difficult hair straight for up to 48 hours, without the need for any hair straightener device. Another innovation is the Schauma Q10 Replenishing line. Another innovation is the Schauma Q10 Replenishing line.

Norbert Koll, Corporate Senior Vice President Schwarzkopf Professional, describes in this interview the importance of a good relationship with hairdressers. The close partnership reflects itself in the Schwarzkopf Professional slogan: “Together - a passion for hair.“

The Corporate Senior Vice President of Schwarzkopf Professional is a passionate endurance runner and widely cosmopolitan. Norbert Koll has already worked for various companies in the US, Eastern Europe, the Middle East and Asia.

The “111 Collection“ presents four new fashion moods for spring/summer 2009 and at the same time celebrates the 111 years since Hans Schwarzkopf opened a drugstore in Berlin in 1898. For the shooting the new collection, the team came back to Berlin. The trends are called 80‘s Dance, Clamazon, Sunday Best, Rounded Form and promise to become the hottest newcomer of the coming season again.

Simon Ellis, Global Director Professional Partner Services, about the idea behind Essential Looks:
"We take the key trends directly from the teams working on the key shows and translate these into both aspirational and real hair looks that we predict will be popular on the high street during the forthcoming season."

Starting in Spring 2009, the innovative and exclusive BC Bonacure Hairtherapy brand will be relaunched in the hairdressing salons. In addition, Schwarzkopf Professional relys on a high degree of naturalness: With ESSENSITY, SKP offers a colorant free from ammonia and artificial fragrances for customers of hairdressing salons. Furthermore, more than 90% of all the ingredients are naturally derived.

Schwarzkopf hair and make-up artist, Armin Morbach, tells in the making-of film more about the creative process behind the current collection of “Looks For You“. Moreover, he invites you to take a look behind the scenes of an exciting photo shoot.