On the occasion of its 111th anniversary, Schwarzkopf showcases hair in a totally new and intriguing way. In a book titled “We love Hair”, published exclusively for the anniversary, internationally renowned star photographers like Karl Lagerfeld and Russell James present fascinating picture galleries celebrating hair as a true style icon. The book also features sophisticated original stories and anecdotes dealing with hair in an informative and entertaining way – visionary, glamorous, innovative and of a high journalistic standard throughout.

The coffee-table book “We Love Hair” will be available online from November 2009.

On the evening of October 27, 2009, Schwarzkopf presented its book “We Love Hair” during an exclusive evening event at the NRW-Forum cultural center in Düsseldorf and opened the exhibition of the same name in the center’s galleries. More than 150 guests from media, business and society circles had been invited to celebrate this 111th anniversary and be the first to dip into Schwarzkopf’s book on hair.